Bio

As a pan-EU consultant & leader, I support international business dev and transformation through marketing/portfolio/digital strategies into agile drive, leveraging advanced methods and tech. __ IN DETAILS: Advise and lead in 4 #C domains with lots of experience and advanced methods : #CREATE superior customer value / experience (design thinking practitioner); #CONNECT with audiences in their dynamic phygital context ; #CAPTURE more value (brand/biz perf, biz model..); #CHANGE smart agile drive with digital/data/AI and relevant platforms __ DELIVERED VALUE: - Design business/brand/portfolio/marketing/digital strategies and drive (teams, projects) - Transfer solid practices built upon 2,5 decades at European and country level (FR/DE/BE) - Challenge the status quo with creative/analytical/design thinking and new ways forward - Leverage European business networks __ BUSINESSES I HELP / HOW: with my double 💼 background articulated below, I especially help - software and service companies package/test their value proposition, engage with international audiences, increment their business in agile ways - product companies develop/reinvent their business with agile marketing practices + digital strategies __ CURRICULUM: 🇫🇷🇪🇺 French-born European established in Brussels/Paris, 🇫🇷🇬🇧🇩🇪 FR/EN/GER speaker. Extensive track record in EU/US markets. Life in 🇩🇪 4 German regions (10y) 🇫🇷 Paris (10y) 🇧🇪 Brussels (11y) 🇬🇧 UK (1y). 💼 12+ years in B2B industries with tech leaders (1&1 Internet AG, Agfa Healthcare IT, EVS), software & app vendors (startups, corp startups, SMEs), and service providers (Deloitte, OMS, MCE, Internove) ➜ take-aways : how to create new value, commercialise, and scale on a global basis via digital channels mainly, and how to reinvent or even disrupt businesses. (my cases include 1&1 Internet AG global marketing/ecommerce, Bridgestone corporate startup agile dev in EMEA, Agfa Healthcare Managed Services packaging and marketing/scaling). 💼 12 years in consumer electronics with tech leaders (Samsung/Sony/TCL) ➜ take-aways : how to package and commercialise product lines in countries as different as France and Germany, and how to run and accelerate a business like never before (example: led the Samsung TV brand to Nr1 from Nr5 in Germany, annual revenues to 500M€ from 170 within three years) 🎓 ESCP + MIT/Kellogg/Columbia/Cambridge certificates in management, adv. marketing, digital strat.