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Frédéric Tardy

Group Chief Customer and Strategy Officer at Home Credit (PPF)

Home Credit International

Country or State

Hong Kong


Executive Committee Member with strong expertise in Customer, Strategy, Digital, and Data Science. I am passionate about the transformation of global companies and entrepreneurship. I mentor start-ups and I am a regular panelist at (NGO which promotes high impact entrepreneurs in emerging countries). Previously as Zurich Insurance CMO, I managed a full international department and marketing community in 180 countries. In 2016, I joined the Executive Committee of AXA in Asia. In 2013, I drove marketing and distribution at the AXA Group. With my team we have increased the AXA brand value by 49% in 3 years (AXA entered in the global top 50 Interbrand ranking). We set up global agreements with partners such as LinkedIn, Facebook, Blablacar, Alibaba... I used to be Board Member of AXA Global Direct (Direct Insurance leader), of AXA Strategic Ventures and Kamet (start up studio). I have been awarded Chief Digital Officer of the year in France in 2015 and 2016. Expertise: digital, Big Data, mobile, e-commerce, social media, financial services, e-payment, e-money, BNPL, disruptive technology, banking, insurance, Fintech, Insurtech, blockchain

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Current Position

Group Chief Customer and Strategy Officer at Home Credit (PPF) at Home Credit International


Continuing Studies, Finance, Start ups, Social Media