Bio

A common approach to branding is that is a nice thing to have. My approach is: once measured and built correctly, it‘s your secret money-making weapon. And here’s why ⬇️ 8 years. That’s how long I’ve spent developing www.brandrindex.com/ The tool identifies 30 items essential brand foundations and helps you to evaluate your brands health perception and identity. Sometime companies are surprised or unsure by the results but the thing that happens in every single case is… they now know: ▫️ How unique and recognizable the brand is. ▫️ How your brand compares to other brands. ▫️ How to fix what is broken in the brands positioning. You know what you know but you don't know what you don't know. The brandr index measures what you don't know. We take away the guess work and a “nice thing” approach & talk real numbers that both the CEO and the CMO can work with and understand. And just like that, the secret weapons are being created. ➖ I might tell you that I know this because branding is my life. Why: ▪️ The first and only individual to hold a PHD in energy branding, ▪️ Founder of CHARGE, the World’s first energy branding conference (www.charge.events), ▪️ The CEO of LarsEn Energy Branding, a consultancy working exclusively on branding for companies within the energy space (www.larsen.energy), ▪️ The CEO of brandr. A groundbreaking brand research company that was the first one to introduce a brand position index that works (www.brandr.global), ▪️ The author of ''''Energy Branding; Harnessing Consumer Power'''', the best-selling book on energy brands, ▪️ A leading authority on branding within the energy space in world, ▪️ Associate Professor of Marketing and Branding at the University of Iceland Interested in all branding and how they help you stay ahead of your competition? Let’s talk! 🔗 Book a discovery call here: calendly.com/fridrik_larsen