Bio

Marketing Science Executive Director with expertise in utilizing Data & Analytics to inform Marketing Planning, Targeting, Optimization, and end-to-end Measurement. Currently, McDonald’s US lead and Bacardi Global’s lead for Advanced Measurement, Learning Approach, and Audience Precision Targeting. In the past, contributed to client growth on Jaguar Land Rover, Bare Escentuals, IHG, Domino’s, Booking.com, CVS, athenahealth, TJX, Nike, Volvo, CBS, Showtime, and New Business. Double majored in Physics and Mathematics at Virginia Tech and currently pursuing a MBA part-time at Rutgers University.