Bio

Thanks for taking the time to review my Linkedin profile. Since 2015 I have been CEO of Metageni - we provide expert data analytics using AI / Machine Learning to help companies grow online. I am also an ex-Google attribution pioneer and inventor, which helps explain why my company is heavily focused on create highly accurate custom attribution and econometric analytics for marketing and sales ROI optimisation. We collaborate with our clients’ organisations, helping marketing & data science teams drive value within the businesses they work for. Uniquely, we enable our clients to create and implement their own state-of-the-art machine learning algorithms, fully tailored to their unique business challenges. We enable our clients to use these algorithms for dynamic marketing intelligence, visualisations & recommendations driving peak Return On Advertising Spend. My personal background is that I am a data science, analytics and product development professional, and for the past 20 years or so I have managed specialist research and analytics teams with both client project and product development remits. My professional mission is to drive data driven decisions in all the areas I work in. My expertise includes - - World class data science, research analytics and machine learning expert - Deep experience in developing research analytics solutions - Experienced, confident and articulate public speaker