Bio

Martech PM at Claro, striving for a Data Driven Omnichannel Marketing stack. Marketplace and transactional experiences in a digital ecosystem. Claro Data Insights & Ads head, building new business using state of the art Advanced Analytics. Data Rewards, Wifi Rewards, Push Notification, Claro Vantagens and Claro Promo product owner. E-Commerce and Marketplace ecosystem reference voice, during 3 years tenure on the VTEX platform. E-Commerce head with real world experience running a successful operation, with a 41x GMV increase for ShopFácil.com. Expert on payments and loyalty industries. Is a professional driven by business transformation with deep knowledge in Business Design, capable of framing new opportunities out of traditional operations, oriented on consumer needs and scalability. New Technologies aficionado and first mover into messaging technologies, voice commerce, franchising integration and omnichannel. Was responsible for the first transactional chatbot project in Brasil (2016)