Bio

Highly innovative & driven self-starter with extensive experience of delivering data-driven strategic results via insight, initiative, creativity & collaborationKey strengths in:Strategic development & implementation along with driving technological adoption, automation & optimisationEnd to end change management via a project oriented, customer-centric approach along with strong influencing skillsEnsuring stakeholder buy-in with robust financial models & exceptional presentation skillsExperienced in:Multichannel digital acquisition, both directly & via close management of agenciesThe application of AI & ML to drive competitive advantageAttribution, personalisation & conversion rate optimisation in both pure play, 3rd party, B2B & B2C omnichannel ecommerce environmentsCommitted to:Maximising lifetime value by delivering the optimal customer experienceDriving profitability by innovating & refining the brand, product & commercial propositions