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Gaurav Bhatia

Chief Marketing Officer

PenFed Credit Union

Country or State

United States

Bio

• Transformational leader driving growth, business transformation and scaling organizations, exceeding goals and delivering results • Business leader and digital disrupter with deep experience in marketing, digital transformation, operations, product and creating the end-end customer ecosystem. Have grown organizations that have stalled, are declining, while transforming business PnL (revenue and profit) with speed • Innovative, process driven and operational – create the vision and drive execution. Scale, pivot and transform startups, legacy and emerging business to growth 2X-5X Summary: • Growth : Ability to grow double-digit, drive brand engagement, gain market share, expand product portfolio to accelerate market adoption via go to market strategy, increase in membership, customer experience strategies. Grew >$1b business by 67% and net income by 40% • Business & Digital Transformation: Transforming to a digital first member ecosystem that is on 24/7/365, personalized and omni-channel. Reducing costs while increasing member engagement and retention • Operational Excellence: Enabling the team to be process driven, data focused to streamlining customer touch points. Building a culture that is customer focused, dynamic and agile Key Skills: Business & Digital Transformation • Customer Journey • Customer Experience • Growth • FinTech Brand •Digital / Online Marketing • eCommerce • Social Media Mobile Strategy • Strategic Planning • Analytics • Digital Operations • Web, Mobile, Social Media • CRM & Loyalty • MarTech • AdTech • Advertising • Product Development • SEO/SEM Specialties: Board Advisor, Financial Services, FinTech, Travel and Transportation, Technology, Digital Marketing, eCommerce, Mobile and Social Media Functions: Board Advisor, Business Growth, Marketing, Strategy, Digital, eCommerce, Digital/Online Marketing, Brand, Mobile/ Social Media, Omni Channel Marketing, Customer Experience, Product Marketing, Data Analytics Featured Speaker: Speaker: Adobe Digital Experience Summit, April 2019, Las Vegas Speaker: Marketing Technology Conference, May 2017, San Francisco Keynote Speaker: 2016 Leadership in E-Commerce, May 2016, Dallas Speaker at: Chief Marketing Officer Summit, October 2015, Orlando Speaker at: Marketing Sherpa Digital Optimization Summit, May 2013, Boston

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Chief Marketing Officer at PenFed Credit Union

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