Bio

I have worked in communications for two decades both in Sydney and London across a variety of sectors. While I have worked across consumer, corporate and technology sectors, I am a health communications specialist at heart having spent the majority of my career working with health clients spanning prescription medicine, consumer health and not-for-profit health organisations. I have worked extensively in the prescription medicine space with pharmaceutical companies including Janssen, Bayer, Pfizer, GSK, Novartis, AbbVie and Sanofi. I also hold strong consumer health experience having worked with some of the world's biggest consumer health brands including Panadol, Nicabate, Berocca, Canesten and Nature's Own. I have strong experience in strategy development, media relations, thought-leadership, social media, stakeholder relations and issues management. I also hold extensive experience in running integrated PR, promotions, sponsorships and events programs. I am passionate about what I do and focus on delivering strong results and demonstrating return on investment to all my clients. Under my leadership, my agency won 2018 & 2019 Mumbrella CommsCon Large Agency of the Year and 2016 PRIA Large Agency of the Year. On a personal level, I was also named Mumbrella CommsCon PR Leader of the Year 2020, named in Campaign Asia’s 40 Under 40 list in 2018 and a finalist in the 2016 Women's Agenda Leadership Awards for the Emerging Leader in the Private Sector category. I also contribute my time to judge industry awards including the Cannes Lions, Mumbrella CommsCon, PRIA and PRIME Awards. Prior to joining WE Communications, I have worked at Haystac, Edelman and Burson-Marsteller in Australia and at Red Door Communications and The Workhouse in England.