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Geoffrey Colon

Senior Director, Digital Marketing

Dell Technologies

Country or State

United States

Bio

Creator meets Creative Technologist meets Brand Marketer meets Content Designer at the intersection of marketing | tech | media | popular culture | B2B I inspire teams made up of lots of different people to do business in the 21st century. I give people permission to explore and create without fear in order to build the future. Part artist, part technologist, 100% human. Specialties: - Website content design - Creator-influenced Content Production - Social Media Content Development - Social Media Marketing (Paid, Owned, Earned) - SEO and SEM - Consumer research and netnography - Brand strategy - Brand storytelling - Audio and video production - Generative tech SaaS - Platform research/execution for branded content (YouTube, Instagram, TikTok, Spotify, mixed reality, gaming, experiential, etc.) Skills: Video, audio and mixed reality production; OOH mixed reality campaigns, consumer research, brand strategy and evolution, creative direction, graphic design, UX, voice user interface design, marketing innovation, web analytics, ecommerce, web design, content strategy, content marketing. Client and Brand History: Dell Technologies, Microsoft, IBM, UPS, Spotify, Netflix, Red Bull, Coca-Cola, Smirnoff, The Economist, Food Network, History, A&E, WWE and American Express. Design Toolkit: Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Adobe Premiere, Adobe Audition, Alexa Skills SDK, Apple AR Kit, Figma, Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Spotify Ads, Pinterest Ads, TikTok for Business solutions, Canva, Shopify. Hobbies/Interests: Media, Cooking, Afrofuturism, T-Shirts, Sneakers, Electronic Music, Street Art, Podcasting, Citizen Activism, Futbol, Boxing, Poetry, Reading, Visual Design, Software, Anthropology. Creator of Brand Studio at Microsoft Advertising. Using audience research, content, creativity and amazing people with vision to build a $10 billion business. Founder of Creative Studies. Creative t-shirts for the creator class based on my sticker art designs. Executive Producer of Everything Is Better With Creators Podcast for Whalar. Creator | Host of DISRUPTIVE FM “The Culture of business” podcast (2013-2021). Author of the book DISRUPTIVE MARKETING (2016) on HarperCollins. Creator of The Future of Search (Bing AR). 2013 Cannes Lions Gold Award winner for best branded content: IBM Research film ''A Boy and His Atom: The World's Smallest Film.'' Communicate: Twitter: @djgeoffe Instagram: @djgeoffe TikTok: @djgeoffe Video Channel: YouTube.com/djgeoffe Website | Portfolio: geoffreycolon.net/portfolio

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Current Position

Senior Director, Digital Marketing at Dell Technologies

Degrees

Bachelor's Degree, Journalism and Mass Communication

Skills