Bio

An experienced consumer advocate with diverse Insights & Analytics experience across both agency (Nielsen BASES) and FMCG client (Unilever, Reckitt) sides, with previous roles at Local, Regional & Global scope. Currently representing the voice of the consumer at Reckitt Health, UK. My heartland lies in Innovation, particularly with a Lean/ Start-Up mindset, whilst I am passionate about driving consumer closeness & empathy to ensure that the organization, at every level & across functions, is doing what’s right for the consumer – always. Advocated for consumer centricity at 2022 London Festival of Marketing & 2022 London’s Madfest. 2021 MRS Award “Best In-House Research Team Of The Year” finalist. Proficient in all quant & qual research methodologies (incl. innovation, creative development, packaging, portfolio management etc), DIY research tools (e.g. Toluna, Zappi, VoxPopMe, DiscussIO), Lean & Agile (MVP) Innovation, continuous data (RMS, Panel, Equity Health), social listening, consumer closeness & empathy.