Bio

As Enterprise Sales Director at Meltwater, I am passionate about digital transformation when it comes to data measurement, analytics and the application of insightful solutions to marketing and brand communication. I help companies across Australia and New Zealand to measure conversations about their brands across all owned and earned media channels, and provide them with a framework to measure the success of their communication plans - all in one place. Through Meltwater’s scientific conversation measurement, companies can stay on top of all the communications about their brands and competitors, whether it be online, print, social, web, search, broadcast and other media - creating insights-driven campaigns that are tangible and actionable. Having worked on some of the world’s top brands, please reach out to me for advice on External Data APIs and Data Enrichment engines. I am also available for consultation sessions regarding building a technology roadmap to improve your communication plan and performance measurements. Working my way up the ladder at Meltwater, I went from Junior Sales Consultant to Sales Manager to Key Account Executive to Enterprise Sales Lead to my current position - Enterprise Sales Director. As such, I am always open to speaking opportunities relating to communications, MarTech and Data-as-a-service. The training workshops that I run for senior management on digital transformation in marketing and communication is built upon my passion for helping the more traditional brands and companies branch out into the exciting world of online conversation and brand management. I have a vested interest in a range of subjects, from women equality and leadership to sustainability, corporate communication and digital transformation. If you would like to start a conversation, let's connect.