Bio

Gerson Ribeiro is Founder and Executive Director at Vitrio - a Performance Agency - and Professor of Digital Marketing | Big Data | e-Commerce | Global Marketing at ESPM. With 20 years of experience in the digital market, Gerson Ribeiro was responsible for projects in different clients like Walmart, Coca-Cola, Oi, Vivo, Telefonica, Claro, NET, Motorola, Banco Itaú, J&J, Whirlpool, Electrolux, Natura, L'occitane, MAC, Clinique, Jo Malone, Jequiti, DPSP, Disney, Philips, Nokia, Danone, Rihappy, Tecnisa, Volkswagen, Greenpeace, Cielo, Elo, Schutz, RCHLO, Under Armour, Ellus, Salinas, Farm, Animale, Richards, VR, Bobstore, Adtalem and many others. Gerson Ribeiro has been guest speaker in several events in the Digital Market area approaching issues like Data Driven Marketing, Big Data, Digital Revolution and Retail. Specialties: e-Commerce Management, e-Commerce Development, e-Commerce Optimization, Landing Page Optimization, A/B and Multivariate Tests, Analytics & Metrics, Google Analytics, Attribution Modeling, Digital Strategies, Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Performance Media, E-Mail Marketing, CRM, Mobile Strategies and Omni-Channels Strategies.