Bio

Global executive with experience growing and marketing businesses at Princess Cruises, Disney, Hewlett Packard, Leo Burnett advertising and multiple start-ups. Inaugural member of Gold House A100 list of top 100 influential Asians in culture. Adjunct professor at USC's Marshall School of Business and at Georgetown University. Led marketing & sales teams at Princess Cruises, the #1 premium cruiseline, overseeing ecommerce, CRM, loyalty, digital, search, social media and retail to drive maximum ROI. Spearheaded content partnerships, content marketing and personalization iniativies. Drove Work with new media start-ups in the areas of content monetization, business development, and overall strategy. Current companies include Simulmedia, a hyper targeted tv ad platform, Rixty, (recently sold) a currency provider for social & multiplayer games and previous iTV, a leading 2nd screen TV content & ad platform. Oversaw Content Development, Marketing, and Business Development/Technology for the Walt Disney Studios Home Entertainment Division. Responsibilities included the worldwide $4B P&L and product management of digital distribution and home entertainment titles (across Disney, ABC, Disney Channel brands). Led teams who founded our Disney subscription businesses (Disney MovieRewards, #1 Studio loyalty program & Disney MovieClub, direct sales program). Serve on Board of the Coalition of Asian Pacifics in Entertainment (CAPEUSA.org), Advisory Board of Simulmedia (Simulmedia.Com), co-chair of the Evanta CMO Executive Summit, and former Boardmember & Insights Chair of PromaxBDA, the Entertainment Media Industry's marketing organization. (Promax.org) Specialties: General Management, P&L Management, Business Development, Franchise Growth, Growth Marketing, Customer Acquisition, Product Marketing, SEO, SEM, Personalization, Ecommerce, CRM & Direct to Consumer Sales; Adobe, Entertainment & Videogame Marketeer, Worldwide & Emerging Markets Intelligence, Environmental Steward & Green Team Leader