Bio

Omdia is the new global technology research powerhouse, established in 2019 with the combination of the Informa Tech’s research brands (Ovum, Heavy Reading, and Tractica) and the acquired IHS Markit technology research portfolio. Omdia connects the dots across the entire tech ecosystem to better predict and shape your business outcomes. We work to support you prioritize: Where to Play - Identify new markets, strategize for growth, prioritize investments What to Build - Foresee demand, craft a unique value proposition, test the market How to Win - Segment, message, reach your target audience