Graham Christie
Co-Founder & CEO
Changing the Game
Country or State
Australia
Bio
Helping complex organisations make significant changes in their business model, technology, operations, GTM, performance, and reset for growth. Sectors: Retail Media / Commerce Media, Tech/Digital, Pharma, CPG, Telecoms, Publishing. B2B & B2C. 20+ years operating in UK/EU & ANZ/SE- Asia markets. I am co-author of the bestselling business book and ABBA 2022 Finalist, 'Changing the Game - The Playbook for Leading Business Transformation' (WILEY). www.ctgplaybook.com I am also a seed investor, non-executive director, and I serve as an adviser to SMEs, startups and their founders.
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Current Position
Co-Founder & CEO at Changing the Game