Bio

I am an experienced, enthusiastic, and responsibly experimental growth marketing leader who thrives at the cutting edge of media. With media specialization in nearly all offline channels, including podcasts, DRTV, and OTT/VOD, with active experience in marketing and services excellence for over 10 years. As one of the forerunners of podcast advertising, I've helped the industry define success and have proven its monumental business impact for hundreds of companies, leading brands to numerous acquisitions, public offerings, and unicorn statuses. I've driven companies like Blue Apron, MeUndies, and Ziprecruiter to become household names via podcasts, while more recently scaling category behemoths like DoorDash, Calm, and Credit Karma to high awareness, high conversion, and high efficiency outcomes with integrated offline growth marketing campaigns. Doggedly persistent, I know that what got us here won’t get us there and I always stand ready to push the industry and my clients forward. I'm currently a Director of the Offline Practice at Right Side Up where my media expertise and leadership in offline growth marketing allow me to adapt existing service models to build efficient, innovative teams and strategies that ensure successful client outcomes.