Bio

Focus on making things people love. I'm a believer in keeping things simple, which is way harder than making them complex! Really care about what we do and the people we do it with and for. Wanting to creative memorable experiences that are right for the people who interact with them and the business. I'm also involved in the design community: doing mentoring (BIMA, She Says, ...), judging (D&AD Digital Design, BIMA 2022 & BIMA10, Creative Circle, the Webby's, ...), Teaching (Future London Academy) & Speaking (SXSW, 3%Conf, D&AD Festival, ...) whilst some of the work I was involved in picked up some awards (Drum, Webby, BIMA, ... to name a few) as well over the years. The full list can be seen below. Specialties: User Experience / Experience Design (and linking it all to metrics and outcomes), Conceptual design, Design strategy & Strategic thinking, Product & Service design, The Role of Brand in this all, User Research, Scamping, Interaction design, Usability Testing, Hiring, Coaching and Creative Direction / Leadership.