Bio

Co-founder, CEO and Creative Director of the world’s first immersive experiential agency: The Department. The Department is an award-winning agency creating large-scale immersive experiences for product launches and events working with international brands such as Toyota, Lexus, Asics, Facebook, FIFA, Adidas, BBC, BMW and many more. The Department has won many accolades and international clients along its short journey, taking home Gold at The Drum Content Awards for our work with Toyota in launching the new C-HR Hybrid; A campaign that reached 11% of the planet… Co-founder of a new company Dept. Studios working with Warner Bros. and DC Comics to create high tech immersive experiences globally. The first is Arkham Asylum London, launching in Autumn 2022. I fell in love with immersive from day 1. I founded The Old Vic Tunnels & Lights of Soho with the belief that everyone wants to lose themselves in theatre and experience childlike wonder in the face of the arts. Over my career, I have come to believe this more and more. I've seen how these immersive experiences have the power to not only entertain but to connect. Currently, there is more width than ever before, but the one thing brands are lacking is depth. It is so easy to make a digital impression but almost impossible to make an emotional connection and forge a lasting bond. That is what we specialise in at The Department. We build those emotional connections, leaving your customers, your audience, by creating an experience that will last them a lifetime; an experience that connects them to you and your brand forever.