Bio

Hani AlAita is the Co-Founder & CEO of QFIL - an AI-Driven Fintech startup with a vision to build disruptive fintech solutions to better minimize risks and maximize gains in this new landscape of trading and finance. Hani has two decades of proven experience as a marketing & business development leader in top-tier multinational organizations such as Abbott, Pfizer, Johnson & Johnson, and Danone. Hani’s motto of challenging the status quo with insightful technologies and digital adaption has steered the marketing functions of these organizations to transformational growth on multiple brands and categories across Canada, Europe, Middle East, Africa, and Pakistan. AlAita is also a mentor for a number of innovative and disruptive early-stage start-ups, providing start-up advisory services related to business plan and financial models, brand positioning, go-to-market strategy, fundraising, and marketing strategy. His entrepreneurial journey started during his college days. He co-founded in 2002 one of the first e-commerce virtual movie rental companies in Canada (rentamovie.ca) a Netflix competitor, which was later acquired prior to starting his MBA. An MBA in Marketing & Entrepreneurship from York University, Canada, Hani is also certified as a Fintech professional from Harvard Business School and holds a Computer Science degree from McGill University, Canada. With an intense zeal and a highly focused approach, Hani is keen to transform the fintech trading ecosystem and make a difference to the millennial/Gen Z traders and trading institutions worldwide through the use of disruptive technology and Artificial Intelligence. Hani AlAita is available for comments, interviews, features, and speaking opportunities covering: - Fintech Innovations - AI - Embedded Finance - Entrepreneurial Ecosystem - DeFI Connect with Hani for speaking engagements, demos, and thought leadership at press@qfilsolutions.com