Bio

As a bridge between CDO, CMO & CIO, I'm responsible for driving Digital Strategy, Marketing Technology & Operations Roadmap, streamlining Digital/MarTech Investments & Manage Initiatives on Customer Data, Marketing Platforms, CRM, Marketing Automation and Innovation. Accomplished Leader with an MBA and 13+ years of Exp in Digital Strategy & Ops (Marketing & eCommerce), Consumer Data, MarTech Platforms, Program Management, Technology and Ops, CX, Process Improvement and Change Management for leading US FMCG, Banking and Publishing Houses Core Competencies - • Digital Strategy and Transformation (Marketing & eCommerce) • Marketing Technology & Operations Strategy, Program Management • Driving Innovation and Partnership Building with CDO, CMO, CIO, SVPs, VPs, Directors • Stakeholder Buy in, Multi-Year Roadmap Planning & Execution with Leadership Teams • Business Analysis and Continuous Business Process Improvement • Change Management • Project and Vendor Management • Digital Banking • • Tools - Adobe Suite, Visio, Aprimo, Blueprint, Kapost, Eloqua, Salesforce, RedPoint Passionate about Marketing, Branding, Competitive Strategies, Digital Banking and working to realize new opportunities, drive revenue and realize cost savings via continuous process improvement Specialties - ● Marketing Operations and Resource Management, Process Improvement, Change Management ● Requirement Gathering, Analysis and Management, Use Cases, Stakeholder Management ● Consumer, Retail, Online Banking - Internet and Mobile Channels ● Front End Design Lead - Online Payments and Transfers, Core Banking Solutions ● G3, Sanctions Screening, Linked, Domestic and Cross Border Transfers and Bill Payments ● Regional and Global Product Capabilities - Coordination, Prioritization and Requirement Sharing ● Management Presentations, Product Metrics, Liason with Regional and Country Businesses ● Internet Products - Scope, Project, Product Management and Solutioning, Risk Management ● Requirement Elicitation - JAD Sessions, BRD, FSD Preparation/Maintenance - Blueprint ● MBA - Marketing and Strategy