Bio

I'm currently Head of PR at SaltPay, a fintech scale-up looking to provide small and growing businesses with the payments and business solutions that they deserve. As a writer and communicator, I specialise in developing and executing PR and digital marketing strategies for fintechs, technology businesses, and founders, particularly those with a social purpose. I use my love for storytelling and technology to create unique, compelling, and impactful campaigns. Previously, I spearheaded the fintech and finance team at Common Industry, a PR consultancy focused on challenger communications, where I worked with brands from Pleo and Ophelos, to Moneycorp and Investec Private Bank. I also led the communications team at Starling Bank, having joined pre-launch as one of their marketing managers. During my time at Starling, I helped to build Starling’s brand identity, launch their current account in the UK and Europe, and raise the profile of both the CEO and business in national and international media. Since leaving, I have also led Starling's #MakeMoneyEqual campaign with Common Industry - which recently was shortlisted in PRWeek's UK Awards 2018 and won a Sabre Award in 2019. I am fiercely passionate about women’s empowerment and supporting mental health awareness. I run my own blog, The Scribble Bug, and contribute to the Metro on mental health. I have previously written for Fast Company and Tech City News, as well as being a regular fintech commentator. In 2015, I authored the insight report, ‘Fintech Underdogs Unleashed: 9 Ways to ensure your fintech brand is barking up the right tree’.