Bio

I spend my time at the intersection of technology, marketing, and business strategy - building teams that create engaging experiences and products. After a career in the consulting and agency space, an entrepreneurial venture and acquisition, and some time at Apple - I'm now at General Motors, building a global modern marketing technology capability to support our iconic brands. --- As a marketing technology and product veteran, my career has been focused on building engaging digital experiences and strategies across various industries. I bring a mix of customer strategy, tech innovation, design thinking, and data-driven decision-making to build experiences that are both profitable for brands and appealing to users. Over the course of my career, I've worked with leading digital brands to architect, build, and roll out large-scale digital and omnichannel platforms in a simple, elegant fashion. Namely, I've built my expertise within the marketing technology landscape across e-commerce, content management, data management and analytics, and more. My broad customer strategy, commerce, sales, service, and marketing technology experience stretches cross-industry from Financial Services & Insurance (American Express, MasterCard, Wells Fago, AIG, etc.), Healthcare & Pharma (NovoNordisk, Gilead, Takeda), through to consumer and retail brands (Target, Amazon), and Automotive working with OEMs in the traditional and EV space. Areas of focus: - Product Management & Product Development - Go-to-Market (GTM) Strategy & Product Launch - Various Marketing Technologies within MarTech(Salesforce, Adobe, Oracle, etc.) - Customer Data (CRM, CDP, DMP) - Content & Commerce (CMS, eCommerce) - AI & ML Personalization, Segmentation Platforms - User Experience & Design - Data-Driven Marketing - Large Scale Digital Transformations