Bio

Started my grownup life as a professional online poker player where I developed skills for working with data, sourcing cutting edge information and learned to make decisions in domains of incomplete information. The problem-solving skills from poker have transferred exceptionally well to marketing domain where my thought process is a natural fit with high growth companies. My attention to optimisation and an eye to see long-term effects has guided me to prioritise activities which led to helping a seed stage start-up grow from €600k to €12m ARR in 3 years. My areas of expertise: • Marketing strategy • Demand generation • Customer acquisition • Content distribution strategies • Attribution, insights & analytics • Marketing tech stack and automation