Bio

Companies make better decisions when they really understand the situation. It is my job to help companies make more effective decisions, remove the noise and allow them to see how they can develop and improve. How? Data! By converting raw data trails into meaningful intelligence I influence business change. I develop data strategies and build teams that are able to transform companies, leading them to make more informed decisions and create actionable benefits from their data. All talk? giffgaff were shortlisted in both categories we entered in the 2016 Data IQ Awards - Data Driven Digital Marketer and Transformation Through Data Award - and I was selected for the DataIQ Top 100 most influential people in data driven business.