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Henrique Macedo

Head of Global Digital Analytics

BBVA

Country or State

Spain

Bio

I'm a Digital Business specialist with 20 years of experience delivering exceptional results in companies ranging from startups to major international public corporations with a focus on building digital transformation teams, data infrastructure, and accelerated growth capabilities. Technical competency and business-savvy have allowed me to build a track record of driving exceptional growth in multinational environments, navigating complex conflicting priorities and corporate structures. My specialties include Digital Marketing, Analytics, E-commerce, Strategy, and Digital Product Development. Over these years I have had experience in sectors as diverse as Internet Services, Travel and Banking. I am a Mechanichal Enginnering graduate of the University of São Paulo (USP) and have a post-graduate specialization in Business Administration from the Getúlio Vargas Foundation (FGV). I've also been working with Agile for over 12 years, and have had extensive experience working with multidisciplinary teams in different geographies. I am fluent in English, Spanish and Portuguese.

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Current Position

Head of Global Digital Analytics at BBVA

Degrees

B.S, Mechanical Engineering - Energy and Fluids Specialization

Skills