Bio

Currently leading Product Design and Content Design for Zalando's B2B2C portal zDirect. I’m a Berlin-based UX specialist and leader with more than 15 years of experience, a human-centered mindset and a hands-on approach. I enjoy connecting the dots between systems and humans. I like complexity and enjoy untangling things until connections and patterns are revealed within products, organizations, and their larger context. I am versatile and deliver high-quality work in a hands-on manner that best solves a problem, supports the team and moves the project forward. I’m driven by curiosity and the promise of a good challenge, and flourish in teams that are comfortable questioning the status quo. TEAM LEADERSHIP As UX or product design lead I have my team’s back. I share my enthusiasm and expertise to keep them flourishing and help grow UX maturity internally. EXPERIENCE & DESIGN STRATEGY I use research, co-creation and other creative methods to arrive at holistic, tangible and prioritized strategies for your products and services. UX & SERVICE DESIGN My human-centered mindset puts user needs first. At the same time, I ensure that business requirements and system constraints are considered.