Bio

I’ve been working in marketing and digital for over 20 years. I began my career as marketing manager in a start-up creating and managing web services. I then moved on to larger companies in telecommunications, real estate… and I joined Carrefour Group in 2006, one of the world's leading retailers. At Carrefour financial services (Carrefour Banque), I launched the first e-commerce website. From scratch, I built up progressively a team of experts. I was responsible for developing the digital channel and omnichannel customer experience. Then, I joined Credit Agricole Consumer Finance. At group level, I was responsible for digital marketing, CRM (DMP, marketing automation...) projects, media studies, customer experience, animation of marketing experts, new product management and innovation. And now, a marvellous adventure with Orange Bank!! Specialties: marketing, customer experience, digital strategy, project management, adverstising, brand management, sales, CRM, display, search engine marketing / optimization, social media, video, mobile, lead generation, business plan, merchandising, design, e-commerce, product management, media planning, partnership, business development...