Bio

Innovation and learning are my passions, and the fire that fuels my love for marketing. I'm a leader with a can-do mentality that takes strategic risks and constantly raises the bar for myself and others. I shine in cross-functional roles, aligning teams to drive both short and long-term goals. I always seek to be a voice for the customer, whether it be in big picture planning or daily execution. As a natural storyteller, I excel at crafting content that engages new audiences, develops trust, and drives action. I have comprehensive experience with the B2B marketing and sales funnel, both with inside-sales teams and a product-led (self-service) motion. Revenue, growth, and the bottom line drive my decision making. While I'm a strategic thinker with strong business acumen, I believe empathy is what makes great leaders, great teams, and ultimately great businesses. Key Strengths: >> Identifying top talent to develop a team and culture defined by ego-free collaboration and drive for excellence. >> Incorporating market signals, customer feedback, and company vision to effectively establish product positioning and GTM strategy. >> Brand definition, development, and implementation. >> Building marketing operations to capture and structure actionable data. >> Optimizing processes both within the marketing org and across teams to achieve better efficiency. >> Prioritization & alignment between product/R&D and GTM org by leveraging data and maintaining a customer-centric mindset. >> Integrated, cross-channel marketing campaigns that successfully address broader company goals and hit marketing metrics. Specialties: Branding and Positioning, Product Marketing, PR & Communications, Content Marketing, User Acquisition, ABM, Pipeline Generation, Funnel Optimization, Marketing Operations, Audience Segmentation, Integrated Campaign Management & Analysis, Metrics and Reporting, Budget and Forecast Management, Cross-team Alignment