Bio

I am the Country Manager for Bulgaria of direct & digital marketing agency Mediapost Hit Mail, part of the French group La Poste. We provide better results and full measurability - both online and offline. I work with companies who want to pay less and get more out of their digital or cross-channel campaigns in 27 counries worldwide. My great team is heavily involved in emailing, all kinds of digital campaigns (promotional websites, content management, Google AdWords, Facebook etc.), fulfillment, promotions and other marketing projects. I also know well the European FMCG market. Previously I was responsible for all Internet eDM campaigns, banner campaigns, web site management, internet promotions etc. of Reader's Digest in Bulgaria and other Balkan countries (Bosnia & Herzegovina, Croatia, Serbia, Slovenia). I have developed some of the most successful eDM formats of Reader's Digest worldwide. Specialties: Multichannel marketing, online/ digital marketing, PPC, conversion rate optimization, landing page optimization, direct marketing, campaign design, e-mailing, direct mail, desk research, online research, branding, organizational tasks, direct marketing campaign evaluation etc.