Bio

Accomplished strategic marketing leader delivering 20+ years of impact across marketing and product innovations. I specialize in leading marketing and growth strategies in startup environments: scaling from 1MM-100MM in revenue post-seed through Series C and/or developing and launching new categories, products and service innovations within established legacy businesses. Background spans a diverse range of projects and environments including in-house marketing leadership, agency and consulting for: B2C, B2B, SaaS, Education/EdTech, FinTech, CPG & Retail, Luxury & Fashion, Automotive, Beer & Spirits, Lifestyle & Outdoor, and Pharma & Healthcare for Fortune 100 companies and start-ups alike. More than anything, I thrive in innovative, high-growth environments and have a passion for leading businesses and teams to success. Areas of expertise include: - Marketing Strategy & GTM Planning - Lead Generation, Demand Generation, and Growth Marketing - CRM, Marketing Automation & Account Based Marketing (ABM) - Product Marketing with Competitive & Market Analysis - Brand Strategy, Positioning & Messaging, Brand Development - Campaign Strategy, Campaign Management & Event Marketing - Corporate Communications & Thought Leadership - Team Leadership & Professional Development A personable and skilled leader, I bring develop and mentor highly-motivated teams built on the foundation of cross-functional collaboration, clear and inspirational leadership, and mutual respect. With a track record of managing complex and fast-paced projects, I create strategic plans that enable growth. Passionate about brand storytelling, extending brand reach, driving high-quality demand, creating unique and unexpected marketing experiences that achieving revenue goals—while having fun doing it. A few brands I've had the pleasure of leading marketing & innovation initiatives for are: Alaska Airlines, Mercedes-Benz, DIAGEO (Johnnie Walker Black, Ketel One), Pepsi, Shiner Beer, Verizon Wireless, AT&T, Bank of America, Frost Bank, Simple Finance, Uber, Lyft, Instapage, Novartis, Everlywell, Houghton Mifflin, Mursion, GameStop, Kendra Scott, and YETI. Finally: I am dedicated to taking action in ways that support the inclusion, development and advancement of underrepresented communities in the marketing, advertising and technology industries. Always open to new connections.