Business executive with several years of experience in Digital Transformation, CRM, Analytics, Marketing and Category Management. Fast learner, visionary, creative and delivery focused. Great capacity to understand trends and complex concepts and connect them to the business. Currently leading a data-driven digital transformation in Natura&Co´s businesses, as head of CRM and Growth Insights in the CoE (center of excellence) for data, advanced analytics and CRM. Previously led the giftables marketing strategy for the Natura Brazil operation (the group´s largest business). Also have experience in brand and product development and category management.
Head of CRM & Growth Insight at Natura &Co
Master, Marketing