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Ian Mills


Transform Performance International

Country or State

United Kingdom


I am lucky enough to be the CEO and Founding Director of Transform Performance International. We are a global advisory firm, offering solutions to our client’s business performance challenges. This means helping them achieve more, more quickly, and with more certainty. Our clients have included world-renowned brands such as Virgin Media, HP and American Express. We have worked in over 50 countries and here are some examples of our work: • Transforming an organisation culture across their European operations in the context of a changing macro-economic environment • Creating a ‘Distinctive Customer Experience’ strategy for a famous name professional services firm where there is minimal noticeable difference between the main players • Developing a world-class leadership team in a highly regulated complex international environment • Providing predictive data analytics insight to transform the performance of new hires • Developing subject matter experts to become business consultants in an environment where the buying process is changing towards a need for thought leadership, insight and deep domain expertise • Building the beliefs, behaviours and skills of Relationship Directors so that their clients see them as Trusted Partners I have also co-authored 3 books. ‘100 Big Ideas to Help You Succeed’ is designed to prompt readers to consider what to say, how to act and challenge what you believe. ‘The Salesperson’s Secret Code’ has analysed over 1,000 of the world’s top performing salespeople to identify five core components that combine to form a belief system that distinguishes winners in sales, and business. The most recent book is 'The Leader's Secret Code' - based on global research the findings share the belief systems that set top performing leaders apart.

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Current Position

CEO at Transform Performance International