Bio

Idoia is a Strategy Manager at Clarkston Consulting with industry experience in CPG brand management. Idoia focuses on Marketing and Strategy projects, most recently leading projects supporting global organizations with their DTC and Consumer Engagement strategies. Prior to joining Clarkston, Idoia was a brand manager at Danone where she was responsible for Danone’s largest brand in infant nutrition. As a brand manager, Idoia had a broad scope of responsibilities, including brand strategy and communication, innovation and e-commerce. She has a demonstrated history of locally developing (digital-first) campaigns and leading media strategies. Latest campaign resulted in brand’s highest market share measured. Native in Dutch, English and Spanish, also speaks French, Italian and German. Has a Marketing Master’s degree from Rotterdam School of Management, the Netherlands. Eligible to work in the US and EU without company sponsorship (US, Dutch and Spanish citizen).