Ieva has been studying journalism and later - marketing. After working 10+ years in marketing she came back to the roots. And now the biggest part of her working day is writing and creating different content. Ieva is also editor of ''Labs of Latvia'' - an online platform that is focusing on local startup success stories as well as technologies, science and commercialization. She is also Certified Facilitator in the LEGO® SERIOUS PLAY® method.