Bio

28 years of Analytics and Advanced Analytics Experience. 22 Years of Pharmaceutical/Healthcare Leadership experience. Built Effective High Performing Teams. Extensive Experience in: 1. Advanced Analytics, Data Science, Digital, Strategy, Forecasting, Digital, Sales & Marketing Operations, Data Driven Systems & Platforms, Managed Market, Medical & Real World Analytics, Patient-Level & Real World Data, etc. 2. Commercial Assessment, Forecasting, and Financial Engineering: pipeline & inline, US, EU, and Emerging Markets. Business Development Analytics. 3. Strategy & Sales Force Operations: Developed Sales & Marketing Strategies, Sized sales forces for 10+ companies with combined sales of over $100B, Lead team to develop sale rep reporting tools, performed DM & RM training. Created 100+ Promotion Response models. Pro Mix modeling. 4. Launched spheres of influence products used by over 10 Global 500 companies. 5. Built team analyzing and processing 100TB+ data sets in real time environment. Implemented business process to reduce large databases processing times by 80%. 6. Patient-Level Data & Big Data Analytics. 7. Analytical Marketing, Market Research: Identified potential growth for 10+ brands with over $1 billion of sales. Sized 20+ markets for emerging brands. Evaluated marketing, advertising, and promotion campaigns for over 15 major companies. 8. Optimized contracting. Managed Care optimization. Extensive Managed Markets experience. 9. Published in: Product Management Today, Medical Marketing and Media, ASCO, JDW, JPLD etc. 10. Presented at PMSA, PBIRG, PMRG, SRI, Digital Pharma East/West/Europe/China, EPA/PPMA, Eye For Pharma/Reuters, CDX, World Data Congress, Data & Analytics for Biomarkers, PEA, etc.