Isabelle Darby
Director of Growth Marketing
Feast & Fettle
Country or State
United States
Bio
I'm a strategic, results-driven marketing director with 10 years of experience in CRM, growth, and lifecycle marketing. My areas of expertise include customer segmentation, personalization, and retention marketing and leveraging data to grow LTV. In my current role, I own member acquisition & retention strategies for a DTC food startup, including paid marketing channels (paid social, paid search, direct mail, and OOH). In this role, I also own measurement and improvement of digital marketing KPIs such as CAC, CPC, CPM, LTV and ROAS.
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Current Position
Director of Growth Marketing at Feast & Fettle
Degrees
Bachelor of Arts