Bio

Ismail Vali is the inventor and founder of Yield Sec, leading a team of industry experts and marketplace intelligence specialists to deliver the world’s first effective platform to help monitor, police, enforce and optimize the licensed marketplace across online betting, gaming & lottery activity. The Yield Sec mission has an anti-crime focus upon removing black-market threats to revenue, taxation, and consumer protection, working alongside all legal stakeholders to benefit the ecosystem overall. Yield Sec’s technical intelligence platform is becoming an essential tool for operators, suppliers, trade associations, regulators, government, media and ad platforms, law enforcement and other legal actors. Ismail’s background is in product development, marketing, and operations, fueled by commercial discipline, creative ideas, a curiosity for what makes players play, and dissatisfaction with the status quo. Throughout his professional experience, Ismail has achieved commercial and creative success in both consulting and senior management roles. These include working as Head of Development for leading operator Ladbrokes, and as Chief Marketing Officer for ParadisePoker, SportingBet and PokerStars, each of which Ismail directed to international success with the teams and initiatives he implemented during his leadership. This distinctive background aided in the innovation and development of Yield Sec, the first product from marketplace optimization and protection specialists Atropos Intelligence, a business Ismail founded and leads as CEO. Atropos utilizes its unique platform and processes to provide intelligence and insights that improve internet marketplaces, built upon advanced algorithms and AI forged and proven across military and anti-terrorism applications. The products and services offered by Atropos Intelligence provide a framework to inform decision-making by operators, suppliers, trade associations, regulators, government, media and ad platforms, law enforcement and other legal actors to enable actions that protect and perfect valuable but at-risk online marketplaces, and the consumers and economic activity that flow from them. Ismail’s focus on tackling the impact of illegal gambling is bolstered by his educational background, having graduated from Brasenose College, Oxford University with a BA and MA in Law. This detailed academic legal background, along with numerous C-level operator positions in industry, led to the founding of a unique solution to restrict and remove the harm caused by an endemic online gambling ecosystem problem: Crime.