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Itir Clarke

Group Product Marketing Manager, Information and Cloud Security

Proofpoint

Country or State

United States

Bio

I am an innovative product marketing and management professional with 20 years of high tech industry experience. As a Sr. Product Marketing Manager at Proofpoint, my responsibilities include positioning and messaging of our CASB solution, evangelizing our people-centric approach to cloud security, definition and execution of campaigns and promotions, and sales enablement. I work closely with product management, threat research, and corporate marketing to bring new threat protection, data security and cloud governance capabilities to market. I also collaborate with cloud security organizations such as Cloud Security Alliance and analyst firms on market research projects, conducting surveys to develop educational reports on cloud security adoption trends and customer requirements. As an OEM Marketing Manager at Brocade, I successfully developed go-to-market strategies and enabled sales through our major OEMs such as HP, Dell and Hitachi Data Systems. My responsibilities included product positioning and messaging for joint solutions as well as launch campaigns and sales programs. In my role as a Cisco Sr. Product Manager, I worked closely with engineering, integration partners, and vendors to bring new server products to market. I also collaborated on multiple market research projects, conducting customer interviews, surveys and competitive analysis as well as building financial models for new products and services. I am a data-driven decision maker, adept at relationship building and skilled at communicating technical and strategic vision to customers, analysts, partners and other stakeholders. Product strategy and roadmaps | Market assessment | Go-to-market strategy Product marketing and launch | Partner marketing | Business Development

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Current Position

Group Product Marketing Manager, Information and Cloud Security at Proofpoint

Degrees

MBA, Marketing

Skills