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Iva Kurtz

Global Client Partner

The Marketing Practice

Country or State

United States


20+ years of marketing & customer engagement for Fortune 500 companies. My proactive & decisive leadership style has driven sustainable business results through cross-functional team leadership, identification of core business needs and the design of supporting customer experience & communications strategies.

I have informed customer-centric business and product strategies while developing and leading large cross-functional teams, often spanning the globe. My passion & broad curiosity have enabled me to define new operational models to improve work efficiency & effectiveness while delivering on significant P&L responsibility. I've been noted as an indispensable partner, a leader, and a true mentor.

* B2B & B2C marketing strategy
* Research, analytics & insights
* Persona and customer journey design
* Brand, solution and product marketing
* Demand generation
* Performance marketing
* Integrated marketing & sales enablement
* CX and service design
* Executive Level Negotiations
* Innovation & Growth
* Team Leadership
* Navigation of Complex Organizations
* Profit and Loss Accountability

Key Industries
* Healthcare
* Technology
* Telecommunications

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Current Position

Global Client Partner at The Marketing Practice


Bachelor of Arts (B.A.)