Bio

STUDIO JAG SIHRA We are a full service design studio with a passion for Art and Silk. We work with Brands to create timelessly beautiful signature pieces that capture your essence and will resonate with your customers for years to come. We champion Sustainable Luxury. We manage the whole process from Design creation to Manufacture and Delivery. With a prestigious career in commercial design, primarily in the Aviation sector, Jag Sihra has realised her long held dream to expand and focus on her own Studio, specialising in hand illustrated designs which are exquisitely brought to life on Silk. Her work includes a capsule organza scarf collection for Liberty (an early career highlight), as well as silk accessory ranges created for Luxury Fragrance and Couture Houses. CAREER EXPERIENCE A Creative Director with responsibility for all creative concept design,development and delivery across brand and product - leading a team of designers and product managers. Also experienced in brand strategy & design, digital design, product development and leadership of cross functional internal teams and external agencies. Numerous design projects delivered successfully. MA Textile Design Course Validator & Lecturer. Project Planning, Strategy & Design Management Apparel/Textile Design Digital Strategy & Design Beauty & cosmetics Brand Management Brand Development & Management Product Design & Development Creative Direction Management of Multiple Cross Disciplinary Teams Having forged an exciting design career in all aspects of corporate design encompassing Brand, Interiors and Products, at British Airways, I was responsible for the design delivery of numerous and complex design projects from inception through to tangible results, always personifying the Brand for the very best customer. I have managed a number of design teams across categories. After leading the delivery of design for premium design at Virgin Atlantic I moved into Creative Director roles, first for an product gifting company and subsequently a luxury fragrance & beauty brand. Both of these have comprised creative leadership and hands on design for brand, products and service.