Bio

I am an accomplished Director of Consumer Marketing in the pharmaceutical industry. I have a proven track record of developing and implementing comprehensive consumer strategies to increase awareness and demand for products. My expertise includes rare disease marketing, specialty pharmacy distribution models, patient service centers, and patient/caregiver educational programs. I have a deep understanding of digital marketing, including SEM, SEO, and paid media, and have implemented digital solutions such as virtual point-of-care promotional activities and AI-powered chatbots. My past roles have included Associate Director of Consumer & Digital Marketing at Acadia Pharmaceuticals, Marketing Consultant at Knorr Consulting, and Neurology Sales Leader at Eisai Inc. I am currently Director of Consumer Marketing at Neurelis Inc. where I am responsible for leading consumer/patient/caregiver marketing, DTC/DTP marketing strategy and initiatives, and driving new insights through integration of information from patients/caregivers/patient associations/advocacy groups.