Bio

James is a long-term business leader, growing the business he founded in 1987. A technician at heart with a good understanding of systems, architecture and software development, James’ recent experience has been primarily in the commercial side of the business. Responsible for looking after Apteco’s staff, products and direction, James has been directly involved in Apteco’s expansion into new markets. James is an experienced presenter, equally happy showing the Apteco Marketing Suite face to face, on a webinar or in front of hundreds at trade shows and user groups. Experienced in B2B and B2C and working for Commercial and Not for Profit clients, James’ 30+ years in the marketing analytics sector mean he can contribute effectively to many projects. Outside Apteco, James is a community volunteer, sports club leader, a squash player, a single-speed cyclist, an EV driver and private pilot.