Bio

I work with brands to cultivate meaningful and impactful consumer connections through strategic paid media and digital marketing communications. A MarCom professional with 15 years of industry experience and proven media, analytics and digital marketing expertise. Extensive CPG knowledge (food and beverage industry, broad spectrum of brands) including the application of media and digital marketing strategies that drive real world results. Innovative, strategic and driven to foster positive change and deliver profitable growth. Specialties: Paid Media, Linear Television, OTT, Terrestrial Radio, Streaming Audio / Sonic Identity, Out-of-Home OOH, Performance Marketing, Paid Product Integration, Social Media Marketing (Facebook, Twitter, Snapchat, YouTube, etc.), MMM, Closed-Loop Measurement, Sales Lift, Brand Lift, Brand Marketing, Reputation Management, Public Relations, Influencer / Blogger Outreach, Community Building & Engagement, Digital Marketing Strategy & Execution, Branded Content Production, Social Media Monitoring, CRM, Customer Relationship Management, Consumer Packaged Goods, CPG, Google, Sales Execution, Community Relations, Consumer Engagement, ROI Analysis, Digital Media, Interactive/Internet/Online/Mobile Marketing, E-Marketing, SEO, SEM, Digital Marketing & Social Media Analytics, Loyalty Marketing, E-Commerce, Word-of-Mouth Marketing, Digital Video Production, Website Management, Monetization, Data Analytics, Online Advertising, Sponsorships.