Bio

Creating marketing that is valued and valuable to the organization should be a primary goal for any company. At Rogue, we're building an agency for offense-minded marketing executives, founders, and VC companies in acquisition mode who have an outcome to achieve and need a practical approach to get there. Why am I here? Conventional wisdom is that marketing is important, but most can’t really say why or how. When things get tight or results aren’t articulated, marketing becomes an easy cost to cut. As a result, future trajectory is hard to achieve, and the vicious cycle starts all over. Every day we work to make marketing valued and viewed as valuable to the organization. Simply, we make marketing defendable. This is our sweet spot. How do we do that: - Asking the right questions with proven frameworks - Sitting in the middle and working with you to get out of the gray - Providing researched based POVs that work in the best interest of you - Understanding the challenges of economic uncertainty and the requirement to do more with less - Predictable pricing and a low-cost point of entry that's CFO friendly If you're asking questions like: - I need a partner who can help identify which parts of our marketing efforts are actually moving us forward - I know the outcome I want to achieve, but I'm worried about choosing the right path to get there - I'm concerned about wasting money and effort on marketing initiatives that might not provide an ROI Let's talk. We’d love to have a real conversation with you about what exactly your needs are, and how Rogue can help meet them. And, if we can't help, we'll share why and help point you in the right direction. - James