Bio

Jamie Sergeant is a leading British digital entrepreneur, creative industries influencer and respected university lecturer. His global thinking, ability to spot and incubate raw talent, and identification of market potential have been key to his enterprise’s commercial expansion into major international markets these past six years. His Bournemouth-based (HQ), multi-award winning, digital transformation agency, Crowd (www.thisisicrowd.com), currently operates in 11 major cities worldwide, and following this rapid and successful expansion, in particular his recent inroads into China. “Global brands respect what Crowd and other iconic UK advertising agencies do. We work hard. We set the bar. We innovate and fascinate, set trends and deliver results. In these challenging times, it is really important to get out there and show the world what we are made of. Britain is a global creative centre of excellence, and I am very proud to play my part and shout about it. We want great things to happen for our industry, at home and overseas.” His goal in 2022? To support the development and export of creative excellence and British digital talent of all genres, and to continue to work in partnership with leading British agencies to globally raise awareness of UK advertising at scale, to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are included in DIT Foreign Direct Investment pitch presentations across all sectors of the economy. “All eyes are on UK creatives right now, and I honestly believe that Bournemouth, in particular, has what it takes to become a global creative hub within three years. Our global conversations are really encouraging, government funding and grants are available, and local talent development, in conjunction with Bournemouth University and AUB, can provide the essential skills we need to make our goal a workable reality. Dorset’s digital future looks bright.”