Bio

EXPERTISE 30+ years experience in the collection & interpretation of relevant & actionable knowledge of global consumers to support strategic & tactical business decisions in major international information & entertainment companies Distinguished by both creativity & technical expertise in designing research solutions across multiple media: cable, broadcast, print, online, mobile, video, music and new technologies Directed research departments focused on media & audience research, marketing research, and product development; managed staffs and sizeable budgets Skilled in the full range of primary & secondary market research activities: *Helping management to frame market research solutions to business problems *Designing creative & intelligent quantitative & qualitative information gathering, writing RFPs *Identifying & directing suppliers for quality, cost-effective & accurate data collection *Applying practical, analytical solutions in interpreting data & helping management to understand & apply market knowledge gained *Communicating insights through written and oral presentations and meeting with press Specialties: advertising, audio, books, business development, cable TV, cd, competitive, conferences, consulting, contract management, customer relations, customer service, design, dvd, e - commerce, industry analysis, market research, marketing, meeting facilitation, negotiation, new business development, newsletters, positioning, presentation skills, purchasing, research, research council, retail, sales, strategic, television, video,