Bio

Marketing executive with over 10 years’ experience with innovation, business, marketing and product management, as well as with branding in large companies. Strong ability to combine strategic vision for the business with building innovative brands. Highly focused on high performance and results, brand equity, and breakthrough concepts. • Strong leadership skills for short and long term brand strategy plans, focused on achieving prominent market positions for the business. • Development of Business Plans aimed at leveraging results, increasing efficiency, and filling the “white spaces”. • Innate ability to build brand and value propositions with high differentiation, competitive potential, connected with the consumer and society. • Development of new products and portfolio management. • Elaboration of marketing plans, including marketing mix definition, brand activation, promotional compound and communication strategy. • Expertise in building innovative products and marketing solutions based on consumer insights. • Experience in managing business, market and consumer indicators (budget planning, sales forecasting, market performance - Kantar, Euromonitor, SIPATESP). • Multifunctional team management.