Bio

I strongly believe that marketing should be a strategic pillar in every organisation, delivering revenue and driving customer, brand and bottom-line growth. As an advisor, mentor, speaker and business builder in the field of marketing, I lead a high performing team that designs and executes integrated B2B marketing strategies, full-funnel content, campaigns and events to meet the business objectives of local and international companies. For more than 25 years I’ve been instrumental in driving growth for some of the world’s leading brands, including NAB, Canon, Land Rover, and InterContinental Hotel Group. I’ve also built and launched the brands for Armani Hotels & Resorts internationally and Virgin Mobile in Australia. I have been a lecturer and course designer in content marketing for ADMA, an award judge for the AMI Marketing Excellence awards, and speaker, host and emcee at a number of high profile B2B marketing and content events. I founded TSM (Thinksmart Marketing) – a leading B2B marketing agency – in 2014. Our clients span several key industries, including Financial Services, Software & Technology, Professional Services, Healthcare, Property, Education in the APAC region.