Bio

I am a commercially driven senior B2C marketing and ecommerce leader balancing strategic vision with excellent execution. I have an outstanding track record for strategic marketing leadership that delivers revenue and EBITDA growth as well as creative innovation. My extensive strategic experience includes delivering multi-million pound marketing and ecommerce projects in high-growth businesses. I have grown DTC subscription audiences and revenue at Deltatre, led performance marketing strategy across acquisition, retention and ecommerce at Birchbox, run worldwide marketing strategy at Lebara and managed hundreds of partners and a high-profile multi-channel behaviour change campaign for the creative industries. I even organised Hugh Hefner's 80th birthday party when I was at Playboy. I've grown diverse brands from The Times Educational Supplement to Playboy. My digital marketing experience is unparalleled, at digital-first brands like Birchbox and digital-only entertainment services. I am experienced in conference speaking on a range of marketing, ecommerce and digital topics with excellent presentation skills. I have also been a judge for The Drum Marketing Awards.